CMO/Marketing/GTM
Leader Roundtables

AI has upended how B2B tech CMOs go to market and drive value for their companies. But it’s still early, and the hard questions remain open: which use cases will pay off, how your people’s roles should change, and how are returns being measured?

Save your seat

Date and time: Tue, Nov 101:00 PM PST / 4:00 PM ESTWed, Nov 118:00 AM PST / 11:00 AM EST
Format: 60 minutes, closed-door
Group: 5–7 CMOs/Leaders per session, primarily non-competitive companies
Rules: Chatham House

We put those questions to 580+ B2B marketing and GTM leaders. Now we’re bringing B2B Tech leaders together for two closed-door, 60-minute sessions on Nov 10th and 11th (you’ll only attend one). We’ll briefly share the findings, then you’ll spend most of the hour interacting with your peers on how they are building their 2027 AI plans.

Goals of the session

Share insights on where value is being delivered

Discuss how teams are adapting to AI tools

Learn best practices

A preview of what the study found

581 U.S. marketing and GTM leaders from 320 B2B technology companies with more than $50M in annual revenue.

25%

attribute at least 10% more completed GTM work to AI without adding headcount

59%

say responsibilities given to AI agents are still isolated experiments

49%

re-explain company facts, buyer context, or brand rules to AI several times a week or daily

11%

say marketing jointly sets the company’s AI priorities and what counts as done

From Incisiv’s study, The Unfinished Work of AI.

Save your seat

Seats are limited and we’ll keep the groups to primarily non-competitive companies.

If you’d like us to save you a seat, check the date and provide your contact details.

Chatham House rules will apply.