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Understanding Where Grocers Prioritize Investments to Satisfy the Shopper

In partnership withDiebold Nixdorf, Logo
Thursday, April 15, 2021
2:00 pm PT / 5:00 pm ET

There is a broad spectrum of technology savviness when it comes to shoppers in North America. However, one thing is for sure: the exponential growth of digital commerce during the pandemic has led to new levels of technology maturity and associated expectations from the shopper.

So even the least tech-savvy ‘traditionalist’ shopper has incorporated technology into their buying journey in the last year. The most tech savvy shoppers have raised the bar and demand an experience that is frictionless from online - offline and most often, touchless.

To support this new environment Grocery retailers have to build frictionless and low-touch shopping experiences that allow for efficient buying journey.

In this exclusive Digital Roundtable, we will discuss a soon to be released study of the new personas that define the grocery shopper and the technology ramifications of these new expectations in the immediate aftermath of the pandemic. We will focus on two important questions all grocers are grappling with:

  • What are the new personas of today’s Grocery shopper? How have new expectations redefined the buying journey and what are the ramifications for physical stores?
  • What tools and technologies do shoppers value most and how will this impact grocers’ operations? From contactless payments to self-checkout (that actually work!) grocers have to quickly scale up new technologies to ensure safety of operations and high throughput of transactions.

Single Malt Experience*.

Serious insight doesn't mean we need a stuffy setting. We’ll ship each attendee their selection from a choice of exclusive single malts.

The Balvenie 15 Year Old Single Barrel

The Balvenie 15 Year Old Single Barrel

Bruichladdich Port Charlotte 10 Heavily Peated Islay Single Malt

Bruichladdich Port Charlotte 10 Heavily Peated Islay Single Malt

Mortlach 20 Year Old Single Malt

Mortlach 20 Year Old Single Malt

* If state does not allow shipping or if local sources do not carry your selection, we will substitute for like selection.

Why Join.

Incisiv's Digital Roundtables foster the sort of community, conversation and candor typically found on the sidelines of industry events and conferences.

Each Digital Roundtable is a private, invite-only video conference with a thoughtfully curated group of industry peers with shared challenges and priorities.


Peer-to-Peer Collaboration.

Gain timely, invaluable peer insights on relevant themes and topics.


Straight Talk.

Trusted, private collaboration with your peers address the key topics most relevant to the group.


Cross-Industry Learning.

Avoid tunnel vision with perspective from your peers with similar challenges in adjacent industries.


Topical Fluidity.

Our topic will be fluid and quickly hone in on what is most important to the group and their business as a priority to address.

What to Expect.

Incisiv's Omnichannel Leaders' Digital Roundtables are designed for senior business and IT leaders at retail enterprises.

Given the current environment, the roundtables will focus on fostering peer-to-peer dialogue on what is top-of-mind for the participating group.

video ready


Be video-ready. Roundtables are hosted as private video conferences on Microsoft Teams.


Share Perspective.

Roundtables are most valuable when you share as openly as your peers (while being sensitive to competitive considerations).


Bring a Question, or Two.

Is there something you'd like the group's input on? Bring a challenge or question for the group.

Grab a Drink

Grab a Drink.

Serious insight doesn't mean we need a stuffy setting. Incisiv's roundtables are informal and fun. Bring your favorite cocktail. We will!

If you missed the recent web session on the Evolution of the Grocery Store 2021, you can view the on-demand version here:

View On-Demand