What We Do

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Go-to-Market Strategy

Strategic Messaging, TAM/SAM, and ICP Buildouts to drive a more effective go-to-market.
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Multi-Industry Research

Ongoing market research that explores critical business and technology executive challenges, priorities & plans.
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Benchmarking Capabilities

Digital and full-buying journey benchmarking capabilities that provide deep insight into industry and functional leadership.
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Curated Executive Learning

Live and virtual community learning experiences that inspire and energize business leaders.

Some of Our Latest Work

PLAYBOOK

Strategic Choices: Driving B2B Success with the Right Commerce Architecture

This playbook delves into the critical areas that form the foundation of a successful commerce strategy and provide actionable insights to help B2B businesses make informed decisions.

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MARKET RESEARCH

From Fragmented to Unified: Why Retailers Need to Integrate Their Pricing & Promotions Capabilities

This report explores how retailers can optimize pricing and promotions to drive sales and customer loyalty in today's value-conscious market.

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BENCHMARK REPORT

2024 Retail Customer Experience Index

This benchmark report assesses top retailers' support and engagement capabilities across engagement methods, personalized experiences and resolution mechanisms.

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