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Retailers consider returns as a necessary cost of doing business.
Returns are as old as retail itself. They are baked into the cost of doing business. Merchandising teams and buyers account for average return rates, and executive leadership manages around "net sales" after factoring for theft and returns.
This cultural acceptance of returns as fait accompli means most conversations and initiatives around returns are largely tactical.Get this Report
Personalizing the shopper journey is an essential component for competing in the age of the ‘what I want when I want it’ consumer. Despite being the stated strategic goal of most, few have actually come close to achieving it. While firms want to personalize more than 70% of the digital shopper journey, there is a significant gap between the current and ideal level of personalization across touchpoints.Download See More Insights