Navigating Blind Spots: The State of Digital Marketing

The rate of digital adoption (users and usage) by consumers grew exponentially in 2020 forcing marketers to react with more speed and precision than ever before. This was challenging given they aren’t satisfied with the quality and speed of their customer insights.

Customer insights limitations exposed several blind spots where marketers weren’t able to spot changes in business quickly. These are a result of poor data (inadequate, fragmented, delayed), business as usual analytics and limited analyst support.

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SPEAKEASY @ SHOPTALK

The most exclusive executive networking event to kick-off retail’s annual digital showcase: Shoptalk 2020.

LAS VEGAS
Rescheduled to Sep 2020
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2021 RETAIL OUTLOOK

Retail Excellence Playbook

This report offers a strategic framework for retailers to identify and prioritize key transformation investments.

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What We Do

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Curated Executive Learning

Learning experiences that inspire and energize digital leaders.
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Market Perspectives

Insights and perspective that help navigate key digital transformation themes.
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Digital Maturity Benchmarking

Digital maturity benchmarks and best-practices for specific industries and companies.
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Strategic Programs

Advice and strategic deliverables that power a smarter go-to-market.

INDUSTRY PERSPECTIVE

Failure to Scale:The State of Personalization in Retail and Travel

Personalizing the shopper journey is an essential component for competing in the age of the ‘what I want when I want it’ consumer. Despite being the stated strategic goal of most, few have actually come close to achieving it. While firms want to personalize more than 70% of the digital shopper journey, there is a significant gap between the current and ideal level of personalization across touchpoints.

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