Playbook
From Integration to Unification: The New Standard of Supply Chain Excellence
Q4, 2025
Modern supply chains face a critical architecture problem as traditional integration models create fragmented networks that slow decisions and mask operational fragility. Data processes in batches rather than real-time, creating blind spots across planning and fulfillment while teams spend excessive time reconciling mismatched information instead of driving innovation. Organizations layering AI on unstable foundations discover that predictive capabilities deliver only partial insights when systems can't connect intelligence to automated execution.
This playbook outlines how moving from fragmented systems to unified foundations reshapes supply chain performance. It highlights the shifts required to eliminate blind spots, strengthen decision-making, and enable AI to operate with greater accuracy and relevance. By reframing how data, people, and processes work together, it provides leaders with a clear perspective on what it takes to build a more resilient, connected, and future-ready supply chain.
FOUR KEY B2C COMMERCE IMPERATIVES
Incisiv
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As consumers continue to reshape their expectations,
enterprises must contend with a uniquely challenging landscape.
The consumer technology landscape is forever changing.
From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.
From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.
Commoditized convenience is eroding loyalty and margin.
Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.
Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.
Consumers value experiences that are curated to fit their lives better.
They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.
