Incisiv hosted two Virtual Happy Hours with 18+ technology executives last week to discuss how they are adapting their marketing and sales strategies during a time no one wants to be sold or marketed to.
Incisiv's 1st annual Grocery Digital Benchmark Report explores the correlation between digital maturity and financial performance. It also helps grocers identify key digital capabilities that help them succeed.
There is a divide between technology and line of business (LOB) teams due to competing priorities. But the traditionally defined lines between technology and Line of Business (LOB) leaders have blurred.
With the growing influence of mobile technologies on the retail shopper journey and new operational complexities of the digital store, retailers are re-evaluating their misbeliefs about investment in associate mobile technology.
An annual reference guide for the retail transformation pragmatist. The guide is based on insights from 6500 US shoppers, 1000+ senior business & technology decision makers and 300+ innovative retail enterprises.
Findings and analysis from the survey of small to mid-market (SMB) Industrial Machinery & Heavy Equipment (IMHE) executives who are involved in the product lifecycle management in organizations in the US, UK and Germany.
New product development is critical in today's environment, yet failure rates remain way too high. Digital Twin technology holds promise to lower costs, boost profitability and enhance product success rates.
Findings and analysis from the survey of small to mid-market (SMB) Consumer Products and Retail executives who are involved in the product lifecycle management in organizations in the US, UK and Germany.
Customer experience is intricately linked to, reliant on and powered by retailers’ frontline associates. Why, then, do retailers struggle to empower them with the right tools, training and incentives?
As small and mid-size restaurants face new competitors, strive harder to please customers, and strengthen digital operations, they must utilize focused insights to improve business performance.
As retailers struggle with excess capacity, too much product, and a need to enhance the customer experience, it’s time to experiment with new (and old) ways of doing things. The marketplace model just may be that way.
Retailers clearly associate an excellent employee experience with the ability to deliver a great customer experience. Why, then, do only 1 in 10 adequately enable their frontline workforce with tools and training?
Retail innovators are redefining the role of brick and mortar stores in the context of their overall business model and customer experience. Here’s a look at 4 retail upstarts, and the lessons they offer larger retailers weighed down by legacy.
Incisiv’s resident road warriors arrived at Starbucks’ Reserve Roastery & Tasting Room in Seattle for a quick visit. I sat down with them soon after for an informal chat about their experience.
People are the core of digital transformation. “Digital” is more than selling stuff on the web. The core of retail needs a gut rehab. This, and more in my recap of SAP’s 2017 Retail Executive Forum in NYC.
For all the talk of an imploding retail industry, two retailers have proven that with the right strategies and proper execution, the retail model can thrive. Why Sephora & Ulta Beauty are putting other retailers to shame.
Small and mid size restaurants fail to exploit the rich trove of customer data they possess to improve business performance. Let’s debunk 3 myths that stop them from doing so.