Accelerated eCommerce adoption, new competitive pressures and technological advances are disrupting the status quo. New shopper behaviors are emerging as more and more shoppers are beginning their shopping journeys online. With increased competition and complexity, retailers need to strengthen their core. To succeed in this new world order, grocery and convenience retailers must embrace a unified commerce approach to connect operations and experiences across channels via a single platform.
Incisiv's Playbook "Unified Commerce for Grocery & Convenience Retail" offers a structured framework to help build your Unified Commerce strategy, including key capabilities to consider across 6 dimensions.
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As consumers continue to reshape their expectations,
enterprises must contend with a uniquely challenging landscape.
The consumer technology landscape is forever changing.
From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.
From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.
Commoditized convenience is eroding loyalty and margin.
Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.
Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.
Consumers value experiences that are curated to fit their lives better.
They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.