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Grocery Digital Maturity Benchmark, 2020

Title Sponsors

Mercatus, Incisiv, Webinar FlyBuy, Webinar ShopperKit, Webinar

Supporting Sponsors

Alert Innovation Citrus Ad self point

Digital is the next battleground for customer relevance in grocery retailers. Grocery Benchmark Categories & Formats Benchmarked.

research and development

Research and discovery

ease of ordering

Ease of ordering



customer engagement

Customer engagement and service

Formats Benchmarked


Large shopping stores that stock huge number of grocery retailers, daily needs and in some cases pharmacy products.


Extremely large shopping stores with multiple departments (much larger than a typical supermarket). They are a combination of a department store and a grocery retailers supermarket.

Discount stores

Stores that sell products at a lower price (discounts) compared to a traditional one offering the same product category.

Warehouse clubs

No-frills wholesale and retail stores offering paid memberships for customers. The latter can purchase in bulk quantities at wholesale prices.

Convenience stores

Small, local, easily accessed stores that offer a limited selection of food and staple household products, usually open till late hours.

Digital Maturity Leaderboard

To view the complete top 90, download Incisiv’s Grocery Digital Maturity Benchmark, 2020. The eBook also includes top grocer ranks by user journey stage (e.g. Discovery, ordering, fulfillment etc.)

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