2022 Buyers' Guide
Unified Commerce for Stores
Q1, 2022
For retailers evaluating their next store commerce platform, Incisiv’s “Buyers Guide: Unified Commerce for Stores” outlines a structured framework of key functional and technology capabilities they must prioritize. Your store commerce platform strategy and selection criteria will have to be customized to your specific needs, and will be more detailed than what a thought leadership report can cover.
The intent of this report is to offer you a running start by identifying key characteristics and components of your store commerce platform. Use the framework provided in this report to define or refine the strategic business and technology needs from your next store commerce platform.
FOUR KEY B2C COMMERCE IMPERATIVES
Incisiv
Here’s a preview of the report. The full report is available for free download via the form below.
As consumers continue to reshape their expectations,
enterprises must contend with a uniquely challenging landscape.
The consumer technology landscape is forever changing.
From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.
From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.
Commoditized convenience is eroding loyalty and margin.
Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.
Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.
Consumers value experiences that are curated to fit their lives better.
They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.
