Industry Brief
From Content to Experience: How AI Is Shaping the Future of Marketing
Q4, 2024
AI is reshaping digital marketing, evolving from a strategic advantage to an operational necessity within marketing workflows. In a rapidly competitive landscape, brands are leveraging AI to enhance efficiency, personalization, and responsiveness. With over two-thirds of companies planning to integrate AI within the next two years, the need for seamless, AI-driven workflows that balance automation with human oversight has never been more urgent.
This report explores AI’s transformative role in creating cohesive, data-informed marketing strategies. With insights from industry leaders on AI’s current and future impact within marketing, it covers the fragmented state of AI adoption, the readiness gap for scaling AI across organizations, and the importance of unified AI platforms for brand consistency. Marketing leaders can use these insights to build scalable, AI-powered workflows that strengthen brand loyalty, drive customer engagement, and enhance operational agility across the marketing lifecycle.
FOUR KEY B2C COMMERCE IMPERATIVES
Incisiv
Here’s a preview of the report. The full report is available for free download via the form below.
As consumers continue to reshape their expectations,
enterprises must contend with a uniquely challenging landscape.
The consumer technology landscape is forever changing.
From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.
From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.
Commoditized convenience is eroding loyalty and margin.
Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.
Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.
Consumers value experiences that are curated to fit their lives better.
They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.
