Market Snapshot
Rewriting the Drive: The New Consumer Roadmap for Automotives
Q4, 2025
The automotive industry is under pressure as digital disruption, sustainability demands, and rising customer expectations collide with legacy manufacturing. Software-defined vehicles, AI-driven manufacturing, and connected ecosystems are reshaping how automakers design, build, and deliver experiences. Balancing electrification, affordability, and localized production, brands must evolve from mechanical manufacturers to digital mobility platforms that engage consumers across every touchpoint.
This market snapshot explores how automakers can lead the next era of growth by reimagining the customer journey, building connected and resilient value chains, and embedding sustainability at the core of innovation. It highlights how digital-first mobility, flexible ownership, and ecosystem collaboration are setting the foundation for long-term competitiveness and consumer trust.
FOUR KEY B2C COMMERCE IMPERATIVES
Incisiv
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As consumers continue to reshape their expectations,
enterprises must contend with a uniquely challenging landscape.
The consumer technology landscape is forever changing.
From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.
From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.
Commoditized convenience is eroding loyalty and margin.
Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.
Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.
Consumers value experiences that are curated to fit their lives better.
They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.
