Market Snapshot
Q1, 2025
Market dynamics in fashion retail have reached an inflection point, demanding a complete reimagining of traditional business models. Social media trends now outperform runway shows, with viral moments driving demand and reshaping the industry calendar. Meanwhile, sustainability, ethical practices, and authenticity have become baseline expectations, while the booming secondhand market, projected to reach $350B by 2027, is revolutionizing retail economics.
This comprehensive report outlines five critical imperatives for fashion retail success: transforming selection into attraction through data-driven curation, converting desire into devotion via personalized experiences, building transparent supply chains, evolving stores into style destinations, and operating at trend-response speed. Through detailed analysis and industry insights, it provides a roadmap for retailers to rewire their operations for the digital-first, values-driven fashion landscape.
Incisiv
As consumers continue to reshape their expectations,
enterprises must contend with a uniquely challenging landscape.
The consumer technology landscape is forever changing.
From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.
From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.
Commoditized convenience is eroding loyalty and margin.
Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.
Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.
Consumers value experiences that are curated to fit their lives better.
They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.