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Preparing for the ‘New Normal’ Customer Behavior in a Post COVID World

In partnership withOutlier, Logo
Thursday, June 4, 5:00 pm EST

Change in Shopping Behavior Because of COVID-19 has Led to Significant Acceleration of Digital Commerce Adoption Across All Retail Formats. Will This Shopping Behavior Persist?

The industry and the world have been challenged in an unprecedented way not experienced in our lifetimes. We’re bringing together omnichannel leaders in North America to share experiences, challenges and successes to help each other respond to the unique situation facing us at this time.

There are no easy answers, but in this time of difficulty it is important to rely on a community, in thoughtful dialogue, to discuss the moves we can make to help mitigate the obstacles ahead.

We're inviting a select group of analytics, digital commerce, marketing and digital operations leaders from across retail, direct-to-consumer brands and ecommerce to an open discussion about some of the key challenges facing the industry today.

How has customer behavior changed over the last 30-45 days?

Digital commerce has accelerated due to the pandemic and online sales have been tracking ~23% across most categories and about ~257% in Grocery. What are some of the changes in shopping behavior that you've observed?

How will customer behavior change in the long term?

How will this change in shopping habits translate into the future, what does tomorrow look like in terms of shopper demand and behavior? Do we expect this level of activity to continue or will store sales that were lost to digital come back?

What do you do today to prepare for tomorrow?

Even as you respond to the most current and immediate impact on the business, you've also got one eye on an ever-evolving tomorrow. How do we navigate today to steer in the direction of tomorrow? What capabilities (tools, people, partnerships) do we need? What stops us?

Why Join.

Incisiv's Digital Roundtables foster the sort of community, conversation and candor typically found on the sidelines of industry events and conferences.

Each Digital Roundtable is a private, invite-only video conference with a thoughtfully curated group of industry peers with shared challenges and priorities.


Peer-to-Peer Collaboration.

Gain timely, invaluable peer-insights on relevant themes and topics.


Straight Talk.

Trusted, private collaboration with your peers address the key topics most relevant to the group.


Cross-Industry Learning.

Avoid tunnel vision with perspective from your peers with similar challenges in adjacent industries.


Topical Fluidity.

Our topic will be fluid and quickly hone in on what is most important to the group and their business as a priority to address.

What to Expect.

Incisiv's Omnichannel Leaders' Digital Roundtables are designed for senior commerce and fulfillment leaders at retail, direct-to-consumer and ecommerce enterprises.

Given the current environment, the roundtables will focus on fostering peer-to-peer dialogue on what is top-of-mind for the participating group.

video ready


Be video-ready. Roundtables are hosted as private video conferences on Zoom.


Share Perspective.

Roundtables are most valuable when you share as openly as your peers (while being sensitive to competitive considerations).


Bring a Question, or Two.

Is there something you'd like the group's input on? Bring a challenge or question for the group.

Grab a Drink

Grab a Drink.

Serious insight doesn't mean we need a stuffy setting. Incisiv's roundtables are informal and fun. Bring your favorite cocktail. We will!