Playbook
Strategic Choices: Driving B2B Success with the Right Commerce Architecture
Q4, 2024
B2B commerce is transforming significantly, reshaping industries, and creating new opportunities for growth and innovation. A future-ready commerce architecture is essential, allowing businesses to meet current demands while staying agile for tomorrow’s challenges. Different B2B industries require tailored architectural solutions. Choosing the right technology strategy—whether Monolithic, Microservices, or PBCs—is crucial for navigating the complexities of B2B commerce as that enhances efficiency, drives innovation, and strengthens market position.
This Strategic B2B Commerce Framework guides you through these choices, aligning your technology with key business imperatives. Furthermore, this playbook delves into the eight such critical areas that form the foundation of a successful commerce strategy, providing actionable insights to help B2B businesses make informed decisions across architectural options. With the right architecture, businesses can lead in a dynamic, competitive market and seize new opportunities for growth and innovation.
FOUR KEY B2C COMMERCE IMPERATIVES
Incisiv
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As consumers continue to reshape their expectations,
enterprises must contend with a uniquely challenging landscape.
The consumer technology landscape is forever changing.
From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.
From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.
Commoditized convenience is eroding loyalty and margin.
Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.
Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.
Consumers value experiences that are curated to fit their lives better.
They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.
