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Industry Brief

Revolutionizing Fulfillment Operations Through Augmented Reality Wearables

Q1, 2024

The logistics and fulfillment sector faces a significant challenge in keeping pace with the exponential growth of e-commerce, which demands faster, more accurate, and efficient operations. The advent of Augmented Reality (AR) wearables represents a significant leap forward, offering not just a reduction in errors but a complete overhaul of warehouse operations. With a focus on overcoming challenges like labor shortages, rising costs, and the need for rapid adaptation to market demands, integrating cutting-edge technologies like AR wearables is crucial for leading the charge in logistics and supply chain management.

This report provides an insightful overview of how AR wearables and robotics are turning warehouses into efficient, safe, and responsive environments, balancing automation's efficiency with the human workforce's ingenuity. It also highlights the strategic deployment of technology as a means to future-proof operations, ensuring that warehouses are not only prepared for the demands of today but are also adaptable to the challenges and opportunities of tomorrow.

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As consumers continue to reshape their expectations,

enterprises must contend with a uniquely challenging landscape.

The consumer technology landscape is forever changing.

From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.

Consumer, Technology, Incisiv

From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.

Commoditized convenience is eroding loyalty and margin.

Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.

Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.

Consumers value experiences that are curated to fit their lives better.

They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.

Consumer, Experience, Incisiv

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