Table of Contents.
This is an executive summary report based on Incisiv’s analysis of the digital presence of leading grocery and food banners.
grocery retailers / banners in US and Europe analyzed.
digital attributes studied for each banner.
data points from Incisiv’s industry data pool.
Unless otherwise specified, all data cited in this report is from Incisiv’s 2019 Digital Maturity Grocery Report.
Not only is digital ordering and engagement a multi billion dollar growth opportunity, it’s fast becoming a base shopper expectation that grocers need to meet.
Firms with a higher digital maturity have outperformed their peers, yet overall maturity in the segment remains low. While a few of the leaders are on par with other segments in terms of digital maturity, the majority of grocers have yet to execute on digital commerce basics.
Ranking the Top 75 grocers in US and Europe based on the digital performance of their website. The performance analysis covers four stages of the shopper journey, Product Discovery, Ease Of Ordering, Fulfillment Options and Customer Support. Grocery Digital Maturity Benchmark: US and Europe Grocery Retail 201