Online Grocery Customer Journey
These are large shopping stores that stock thousands of SKUs across, grocery, general merchandise and in some cases pharmacy products. They offer better availability of a product by pack sizes and by brands, hence increasing the types of a specific product available on shelf.
These are large format stores with multiple departments (much larger than a typical supermarket). They are a combination of a department store and a grocery supermarket. Usually, hypermarkets sell products across categories such as electronics or apparel in addition to grocery.
Stores that sell products at a lower price (discounts) compared to a traditional ones offering the same product category. There are typically lower SKU counts and less variety. In addition, these stores will stock more ‘off-brand’ product vs national brands.
These tend to be no-frills wholesale and retail stores that are membership based and typically sell product in bulk quantities at wholesale prices. This format is an attractive option to both large families and small business owners.
To view the complete top 75, download Incisiv’s State of Digital Grocery 2019 Digital Maturity Benchmark Report. The eBook also includes top grocer ranks by user journey stage (e.g. Discovery, ordering, fulfillment etc.)