Playbook
Edge-Empowered Retail: Driving Operational Excellence in Stores
Q2, 2024
Retailers are increasingly integrating digital innovations into physical stores to enhance customer interactions and streamline operations. Modern retail demands swift adaptation to manage the increased diversity and complexity of interactions across multiple platforms. Real-time data computing has become essential for efficiently meeting the demands of today's fast-paced, data-driven retail environment.
Failing to harness digital tools for customer interactions can lead to missed opportunities for personalization and engagement, ultimately impacting customer satisfaction and loyalty. Retailers who do not harness technologies such as smart inventory management solutions, automated checkouts, centralized IoT management, and service robots may face significant operational inefficiencies. Additionally, the lack of real-time monitoring and rapid response capabilities can compromise safety and erode customer trust.
This playbook provides a comprehensive framework for Unified Edge Orchestration in Retail, detailing key functional and technology capabilities required for effective management through edge computing. It also highlights how cohesive edge orchestration can improve customer engagement and streamline processes across channels.
FOUR KEY B2C COMMERCE IMPERATIVES
Incisiv
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As consumers continue to reshape their expectations,
enterprises must contend with a uniquely challenging landscape.
The consumer technology landscape is forever changing.
From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.
From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.
Commoditized convenience is eroding loyalty and margin.
Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.
Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.
Consumers value experiences that are curated to fit their lives better.
They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.
