2021 Retail Outlook

Retail Excellence Playbook

Q1, 2021

In 2020, retailers' immediate response to disruption- a quick cobbling together of a patchwork of systems to get the job done - was swift and necessary. However, it should not paper over the fact that most retailers' business processes and systems are held together by duct tape.

As they re-prioritize transformation in 2021 and beyond, retailers must focus on new experiences and capabilities that align with shoppers' changing expectations, while at the same time re-architecting their systems and processes to be better prepared for future disruption.

Incisiv's 2021 Retail Excellence Playbook offers retail executives prescriptive recommendations based on peer-to-peer research and benchmarking analysis of high-performing retailers.