Competing on convenience alone is a costly proposition. Be it climate change, a pandemic, a port blockage, or threat of war - uncertainty is the next-normal.
As consumers passionately embrace new values, they expect their favorite brands to stand up and be counted. Sustainability can no longer be limited to a corporate responsibility initiative. It must be included as a key tenet of enterprise transformation today; for it will be a foundational pillar of strategic viability tomorrow.
As sustainability becomes an increasingly critical tenet of future business viability, retail and CPG companies need a thoughtful and comprehensive approach to sustainability.
This report offers the 3 key impact vectors companies must consider to build a business case for a more holistic approach to sustainability.
As consumers continue to reshape their expectations,
enterprises must contend with a uniquely challenging landscape.
The consumer technology landscape is forever changing.
From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.
From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.
Commoditized convenience is eroding loyalty and margin.
Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.
Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.
Consumers value experiences that are curated to fit their lives better.
They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.