Services for Technology Firms

Go-to-Market Strategy

From startups to enterprise class solution providers, we help find unique opportunities in the market and build a story that resonates more effectively.

Research & Advisory

Research & Advisory

Whether a new solution, segment or geography, we can help to align your solution to the market’s greatest needs through:

  • Market sizing (TAM/SAM/SOM)
  • Buyer persona/Ideal Customer Profile (ICP)
  • Sales (win/loss) analysis

Messaging & Positioning

We can help to differentiate brand, solution and message through our messaging framework that will detail:

  • Key capabilities
  • Business value
  • Technology differentiation
Messaging & Positioning
Sales Enablement

Sales Enablement

We empower pre-sales and sales with powerful tools to be more effective and successful, including:

  • Persona-based sales decks
  • Technology differentiation decks
  • ABM Programs

Research & Insights

Our deep domain expertise combined with our creative storytelling capabilities ensure studies and content that are more compelling to decision makers.

Industry Research

Industry Research

We offer credible, compelling, third-party perspectives on custom themes created in collaboration with our clients. Core capabilities include:

  • Executive/CXO studies
  • Consumer/shopper research
  • Associate/employee research

Playbooks & Buyer’s Guides

Leveraging proprietary frameworks, we develop primary or secondary research-based playbooks & buyer’s guides that can be used for:

  • Sales enablement campaigns
  • Account-based campaigns
  • Marketing campaigns
Playbooks & Buyer's Guides
Insights Concierge

Insights Concierge

Our subscription program that augments and provides consistency in content development and go-to-market strategy. Includes

  • Co-branded and/or white-label thought leadership content
  • Social content (Infographics, blogs, webinars)
  • Analyst advisory time

Maturity Benchmarking

Our digital and full-buying journey benchmarking capabilities provide deep insight into industry and functional leadership.

Digital Maturity Benchmarking

Digital Maturity Benchmarking

We track digital maturity on an annual basis for multiple industry segments and provide data and insights on which capabilities are driving success. Segments include:

  • Apparel / Fashion
  • Grocery
  • General Merchandise
  • Convenience

Full-Buying Journey Benchmarking

Our full buying journey benchmarks include both digital and in-store audits to deliver a full omnichannel picture of the leaders and laggards in a particular segment. Segments include:

  • Apparel / Fashion
  • Grocery
  • General Merchandise
  • Convenience
Full-Buying Journey Benchmarking
Functional Maturity Benchmarking

Functional Maturity Benchmarking

We look at particular functions within a retailer’s capability set and provide a deep dive into how that function is helping or hurting their ability to stay competitive. Functional benchmarks include (but are not limited to):

  • Personalization
  • Loyalty
  • Customer service
  • Returns

In-person & virtual events

We produce events designed to maximize learning, inspiration, and networking.

Speakeasy

Speakeasy @

Our executive dinner series that is produced around the retail industry’s major conferences; NRF, Shoptalk, Groceryshop, as well as custom events for user groups or other industry conferences.

Next Event “Speakeasy @ NRF”

UnConference @

Our experiential event series that is designed to inspire executives through exposure to innovative technologies, store formats and customer experiences.

Next Event “UnConference @ NRF”
UnConference
Events

Virtual Roundtables

Our high-touch virtual forum model to gain executive insight and build stronger relationships.