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Industry Brief

Boosting Success Rates and ROI of Strategic Store Initiatives

Q2, 2023

As retailers navigate a challenging economic environment and an increasingly competitive landscape, unlocking growth by optimizing store initiatives is an immediate opportunity hidden in plain sight. The future of retail belongs to those who invest in data-driven, scientific testing methods that help them become more nimble, agile, and responsive to the needs of their customers, while achieving better business outcomes.

This report offers a comprehensive perspective on the importance of implementing a structured and data-driven approach to in-store testing. And, provides insights for improving the maturity of in-store testing processes and systems, that help drive greater success and ROI from investments.

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And, Why Enterprises Must Prioritize API-First Agility Over Headless Hyperbole.

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Q3, 2019

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As consumers continue to reshape their expectations,

enterprises must contend with a uniquely challenging landscape.

The consumer technology landscape is forever changing.

From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.

Consumer, Technology, Incisiv

From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.

Commoditized convenience is eroding loyalty and margin.

Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.

Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.

Consumers value experiences that are curated to fit their lives better.

They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.

Consumer, Experience, Incisiv

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