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MARKET SNAPSHOT

Retail Insight Series: Why Customer-Centric Merchandising and Marketing is the Foundation Of Growth.

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Q4, 2020

It’s impossible to survive, let alone thrive in an increasingly unpredictable business landscape.

It’s impossible to survive, let alone thrive in an increasingly unpredictable business landscape.

Grocery, Drug and Mass Merchandise retailers are grappling to manage growth in an entirely new business environment.

Exponential Growth of Digital Commerce

Exponential Growth of Digital Commerce.

Digital isn’t just another channel, it's the front door to the retail experience. With online shopping growing at double digits, retailers must focus on building more relevant digital experiences.

$250 Billion

projected online grocery sales by 2025. 60% increase over pre-pandemic forecasts.

Uncertain Shopper Behavior

Uncertain Shopper Behavior.

Consumer behavior is changing rapidly during these uncertain times which in turn is leading to highly irregular demand. As a result, retailers must reassess their assortment, pricing and promotion strategies.

87%

of consumers found out-of-stocks at their local grocery stores.

Challenges to Legacy Business Models

Challenges to Legacy Business Models.

As consumers make permanent many of the behaviors learned in the last six months, retailers must move beyond tactical ‘band-aids’ to strategic initiatives around their end to end digital experience.

80%

of shoppers expect to increase BOPIS / Curbside pickup over the next 6 months.

Retailers need to improve their use of shopper insights to respond more rapidly and effectively to constant change.