A Framework for Unified Rewards & Loyalty in Retail
In today's competitive market, retailers must embrace unified promotions and loyalty strategies to prevent customers from switching to other brands. Fragmented approaches are no longer effective. Retailers need a forward-thinking, omnichannel strategy for seamless, enriching experiences that build lasting loyalty.
This playbook provides a comprehensive framework designed for retailers who are enthusiastic about embarking on this endeavor. It serves as a systematic roadmap for rethinking and rejuvenating your promotional approaches and loyalty program.
Here’s a preview of the report. The full report is available for free download via the form below.
As consumers continue to reshape their expectations,
enterprises must contend with a uniquely challenging landscape.
The consumer technology landscape is forever changing.
From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.
From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.
Commoditized convenience is eroding loyalty and margin.
Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.
Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.
Consumers value experiences that are curated to fit their lives better.
They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.