Groceryshop 2026 Preview | Incisiv

Groceryshop
2026 Preview

September 22 – 24, 2026
Mandalay Bay, Las Vegas

About Groceryshop 2026

Where AI, retail media, and the everyday basket collide.

Agentic & AI-Powered Commerce Retail Media Measurement Value- & Convenience-Driven Shoppers

Groceryshop returns to Mandalay Bay in Las Vegas September 22–24, 2026, bringing together retailers, brands, and solution providers across grocery, convenience, pharmacy, and wholesale club retail. With 50+ sessions over three days, the agenda zeroes in on the decisions leaders have to make now: cutting costs, growing market share, expanding margins, delivering stronger shopping experiences, and preparing for what's next.

New This Year

New formats, fresh research

The 2026 program leans further into agentic and AI-powered commerce, deeper retail media measurement, and the shifting priorities of value- and convenience-driven shoppers — while introducing a dedicated AI-Powered Shopping Series.

Meetup & Networking

Each day of Groceryshop sets aside a dedicated Meetup block — pre-scheduled hosted and general meetings built for one-on-one, purpose-driven conversations between retailers, brands, and solution providers.

Alongside Meetup, the show layers in TableTalks over breakfast and lunch, an Industry Night reception for retailer and brand attendees, and the GroceryFest Beach Party — giving attendees plenty of room to turn agenda takeaways into real relationships.

50+
Sessions across the agenda
3
Days at Mandalay Bay, Las Vegas
6
Key themes shaping the 2026 agenda

Key topics shaping the 2026 agenda

The 2026 agenda centers on six themes running across nearly every time block.

AI-Powered Shopping Experiences

AI is upending the shopping journey, powering conversational, personalized, and agentic experiences — plus the GEO/AEO tactics brands need to stay discoverable.

Transforming & Optimizing Business Operations

With margins slim and costs rising, how retailers and brands use technology and org design to unlock productivity and better decision-making.

Retail Media Opportunities & Challenges

Scaling off-site and in-store retail media, building full-funnel brand campaigns, and tackling measurement and transparency.

Unified Commerce & Omnichannel Marketing Strategies

Bridging online and in-store shopping through apps and loyalty, and aligning organizations internally to deliver a unified experience externally.

Meeting Consumer Expectations

Responding to shoppers' growing demand for value and convenience — and shifts like GLP-1 adoption — through assortment, NPD, and marketing.

Winning & Engaging Customers

Acquisition and engagement strategies across channels as attention spans shrink and loyalty grows harder to earn.

New This Year

A dedicated AI-Powered Shopping Series

a Unified Commerce Series benchmarking omnichannel maturity, interactive Tactical Learning Sessions, and sessions built around fresh research and case studies — all factors we weighed heavily in the picks below.

One can't-miss session per time block.

With five to six themes running in parallel during most time blocks, planning your ideal path through Groceryshop can be overwhelming. Below, Incisiv highlights one can't-miss session per time block — plus the plenary keynotes — chosen for their direct relevance to our research on digital commerce and CX benchmarking, connected retail and store technology, retail media, AI and agentic commerce, and personalization.

Groceryshop can't-miss sessions

Day 01
Tuesday, September 22

The plenary blocks worth building your day around

Main Stage
11:00 – 11:10 AM
All-Attendee Main Stage — No Parallel Tracks

Opening Remarks

Kicks off the show and frames the themes organizers see shaping the year ahead.

11:10 AM – 12:10 PM
All-Attendee Main Stage — No Parallel Tracks

Main Stage Keynotes

Groceryshop's flagship keynote block — the one session every attendee should build their day around. It typically sets the narrative the rest of the tracks respond to.

Chris Rogers
Chris Rogers CEO, Instacart
2:50 PMends 3:30 PM
AI-Powered Shopping Experiences

AI-Powered Shopping: New Insights on What's Truly Driving Adoption

This is fresh research on why shoppers actually adopt AI shopping tools — not vendor speculation. It's a direct complement to Incisiv's own work tracking AI-powered retail adoption, and a good gut-check for anyone building an AI roadmap based on assumptions rather than data.

Aaron Cheris
Aaron Cheris Global Retail Practice Head & Senior Partner — Bain
Leigh O'Donnell
Leigh O'Donnell Head of Shopper & Category Insights — Kantar
Michelle Evans
Michelle Evans Global Lead, Retail & Digital Shopper Insights — Euromonitor International
3:40 PMends 4:20 PM
Meeting Consumer Expectations

Delivering Value, Speed, and Profitability in Online Grocery

Balancing speed, cost, and margin is the central tension in online grocery, and it's a recurring theme in Incisiv's digital commerce benchmarking. Worth attending for anyone benchmarking their own fulfillment economics against the market.

Guilherme Cardoso
Guilherme Cardoso Head of Ecommerce — MC Sonae
Petr Lizner
Petr Lizner Head of Strategy & Growth — Rohlik Group
4:30 PMends 5:10 PM
Tactical Learning Room B

Motivating Associates to Adopt Store Technologies

Store associate adoption of technology is a core pillar of Incisiv's Connected Retail Experience Study, which has repeatedly found associate engagement — not the tech itself — to be the real bottleneck. A practical session for anyone rolling out in-store tools.

Babir Sultan
Babir Sultan President & CEO — FavTrip
Day 02
Wednesday, September 23
9:00 AMends 9:40 AM
Transforming and Optimizing Business Operations

Tapping Data Analytics and AI for Productivity and Profitability

Moderated by Incisiv's own Gaurav Pant, this session digs into how retailers and brands turn data analytics and AI into measurable productivity and margin gains — the operational side of AI where Incisiv's research consistently finds the gap between pilots and P&L impact.

Deepak Jose
Deepak Jose VP & Head of Data & Decision Intelligence — Niagara Bottling
Brian Bell
Brian Bell VP, Strategy & Planning — Church & Dwight
Moderator
Gaurav Pant
Gaurav Pant Co-Founder & Chief Insights Officer — Incisiv
9:50 AMends 10:30 AM
Tactical Learning Room A

GEO Strategies and Tactics: Increasing Brand Visibility on AI Platforms

Generative engine optimization is the newest frontier in digital shelf and discovery research, an area Incisiv has been tracking closely as shopping moves onto AI platforms. Timely for brands wondering how discovery is changing.

Speakers to be announced

Day two on the Main Stage

Main Stage
10:40 – 11:50 AM
All-Attendee Main Stage — No Parallel Tracks

Main Stage Keynotes

Day two's keynote block. As with Tuesday, this is the plenary session worth prioritizing over any single track — it's where the show's biggest announcements and research reveals tend to land.

Jostein Solheim
Jostein Solheim CEO, Unilever Wellbeing — Unilever
2:35 PMends 3:15 PM
Transforming and Optimizing Business Operations

AI Transformation: Establishing the Right Tech, Teams, and Privacy Guardrails

Maturity, governance, and organizational readiness for AI are exactly what Incisiv's Digital Commerce Maturity Assessment is built to measure. A good session for leaders thinking past pilots toward responsible scale.

Loretta Franks
Loretta Franks SVP, Global Chief Data & Analytics Officer — Mars Snacking
Moderator
Peter Strong
Peter Strong Partner — The Partnering Group
Day 03
Thursday, September 24

The closing keynote block

Main Stage
9:30 – 10:40 AM
All-Attendee Main Stage — No Parallel Tracks

Main Stage Keynotes

The final keynote block, ahead of the show's closing Key Takeaways session. Worth attending in full before heading into the afternoon's tracks.

1:30 PMends 2:10 PM
Winning and Engaging Customers

Earning Loyalty from the Brand-Agnostic Shopper

Shifting loyalty dynamics are a recurring finding in Incisiv's Retail Customer Experience Index. This session digs into why traditional loyalty levers are losing their grip — relevant to any brand rethinking retention strategy.

Ajay Salpekar
Ajay Salpekar GM, Beauty & F&B — TikTok Shop
Kevin Hartley
Kevin Hartley Co-Founder & CEO — Cambio Roasters
2:20 PMends 3:00 PM
Marketing Excellence

New Opportunities for 1:1 Personalization

Personalization across the shopper journey is one of Incisiv's most consistent research pillars. This session looks at where the next wave of 1:1 personalization opportunity actually is, beyond the basics most retailers have already tried.

Moderator
Sabrina McPherson
Sabrina McPherson SVP — Publicis Sapient

Where to see and be seen — the events

Groceryshop's education agenda is only half the show. Here are the surrounding moments where the real conversations — and a few of the best relationships — tend to happen.

●  Retailer & Brand Attendees Only

Industry Night

Tuesday, September 22
5:30 – 7:30 PM
Show Floor

An evening reception on the show floor — the natural place to keep day-one conversations going before the show's second day.

●  Prescheduled — Retailer & Consumer Brand Attendees Only

TableTalks + Breakfast

Wednesday, September 23
8:00 – 8:50 AM

Small-group breakfast conversations that set the tone before the day's tracks kick off.

●  Don't Miss

The Speakeasy @ Groceryshop 2026

Wednesday, September 23
6:00 – 8:00 PM
Bourbon Steak, Four Seasons, Mandalay Bay

The Speakeasy at Groceryshop 2026 brings grocery retail's leading minds together for an evening of connection at Bourbon Steak — Chef Michael Mina's modern reimagining of the classic American steakhouse — paired with curated food and spirits for meaningful conversation.

View Event Page
●  Signature Party

GroceryFest Beach Party

Wednesday, September 23
8:00 – 10:30 PM

The show's signature party — the year's biggest informal networking opportunity, by design.

●  Prescheduled — Retailer & Consumer Brand Attendees Only

TableTalks + Lunch

Thursday, September 24
12:20 – 1:15 PM

One last round of small-group conversations before the closing keynotes and Key Takeaways session.

Take the guide with you

Get Incisiv's full Groceryshop 2026 guide — can't-miss sessions for every time block, plenary keynotes, and the events where the real conversations happen.

Download the Guide