IMMERSION WORKSHOP
Understanding Shopper Preferences in a New World Order
In partnership with
Featuring an Exclusive Single Malt Experience
Featuring an Exclusive Single Malt ExperienceThursday, March 25, 2021
4.30 pm - 6.00 pm ET / 3.30 pm - 5.00 pm CT
4.30 pm - 6.00 pm ET / 3.30 pm - 5.00 pm CT
The events of 2020 have impacted humanity in deep and transformative ways, including what we, as shoppers, value. With so much having changed, retailers need a new playbook for customer experience and operational excellence in 2021.
In this Immersion Workshop, we will discuss new shopper imperatives retailers and brands need to rebuild customer experiences around. Based on insights from over 100,000 shoppers, Incisiv will share perspective and drive a roundtable conversation around these three key shopper expectations:
- Convenience Redefined: Having experienced new digital experiences (such as Curbside Pick-Up), convenience is no longer just about speed of delivery for shoppers. They demand new experiences that offer them certainty, flexibility and the ability to plan ahead.
- The New Customer Experience Table-Stakes: Conditioned by circumstances (such as the constant reminder of health risks) or less than ideal experiences (such as a shortage of essentials such as toilet paper), shoppers will put safety, trust and transparency above all else in 2021.
- Alone, Together: Between social distancing norms, contactless experiences, and a shift to largely transactional shopping, the "joy of retail" seems lost. Shoppers want retailers to make interactions with them more human, and offer new avenues and experiences that entertain and delight.
Agenda.
Incisiv's Immersion Workshops foster the sort of community, conversation and candor typically found on the sidelines of industry events and conferences. During this Immersion Workshop, attendees will:
- Learn about new shopper behaviors and customer experience imperatives. Incisiv will present insights from its study of over 100,000 US shoppers.
- Identify shopper imperatives that they relate with most, and share with the group one related customer experience initiative they are focused on in 2021.
- Describe the biggest challenge they currently face, or anticipate facing, for successful execution of their initiative; and share their perspective and insights on the challenges shared by others.
Peer-to-Peer Collaboration.
Gain timely, invaluable peer insights on relevant themes and topics.
Straight Talk.
Trusted, private collaboration with your peers address the key topics most relevant to the group.
Cross-Industry Learning.
Avoid tunnel vision with perspective from your peers with similar challenges in adjacent industries.
Topical Fluidity.
Our topic will be fluid and quickly hone in on what is most important to the group and their business as a priority to address.
Single Malt Experience.
Serious insight doesn't mean we need a stuffy setting. We’ll ship each attendee their selection from a choice of exclusive single malts. A noted whiskey sommelier will join the Immersion Workshop and help each attendee truly appreciate their scotch, learn about the history of your chosen malt, and learn basic tasting techniques.
The Balvenie 15 Year Old Single Barrel
Bruichladdich Port Charlotte 10 Heavily Peated Islay Single Malt
Mortlach 20 Year Old Single Malt
Registrations are closed.
Apply to Attend.
This Immersion Workshop is open by invitation or application to senior consumer industry executives. To qualify to attend, you must:
Be able to attend the full duration of the workshop (90 minutes). This will be a small, highly curated group, and the greatest value all attendees will derive will be from the detailed peer-to-peer discussion about their initiatives and challenges.
March 25, 2021
4.30 pm ET / 3.30 pm CT
90 minutes