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The rate of digital adoption (users and usage) by consumers grew exponentially in 2020 forcing marketers to react with more speed and precision than ever before. This was challenging given they aren’t satisfied with the quality and speed of their customer insights.
Customer insights limitations exposed several blind spots where marketers weren’t able to spot changes in business quickly. These are a result of poor data (inadequate, fragmented, delayed), business as usual analytics and limited analyst support.Get this Report
Personalizing the shopper journey is an essential component for competing in the age of the ‘what I want when I want it’ consumer. Despite being the stated strategic goal of most, few have actually come close to achieving it. While firms want to personalize more than 70% of the digital shopper journey, there is a significant gap between the current and ideal level of personalization across touchpoints.Download See More Insights