CONSUMER BUSINESSES ACROSS INDUSTRIES ARE RE-IMAGINING DIGITAL + PHYSICAL EXPERIENCES.
From established retailers to ecommerce upstarts, consumer product companies to financial services firms, restaurants to technology behemoths – leaders across industries are re-imagining their customer experience by mashing up the power of physical + digital.
At the UnConference series, executives will learn more about:
Key consumer experience expectations that provide a glimpse into the future of retail – one that mashes up physical and digital in new and interesting ways.
Specific examples from across the consumer industry spectrum that illustrate how retailers and brands can design exciting new experiences that engage shoppers differently.
And, the enabling organizational muscle retailers and brands need in order to transform, innovate and execute customer experience strategies that fuse the physical with the digital.
AGENDA
5:00PM - 5:45PM
A Curated Tour of McDonald’s Global Headquarters
McDonald’s new headquarters in the trendy West Loop neighborhood of Chicago is a physical metaphor for how an iconic brand has transformed for the digital age. The hosting McDonald’s team will lead a curated tour of the facility, including a 6,000 square foot restaurant that provides a glimpse into the future of McDonald’s dining experience.
5:45PM - 6:15PM
Fireside Chat: Reimagining the Customer Experience
Incisiv will showcase 5 retailers and brands who are innovating by mashing up digital + physical in compelling and surprising ways. Panelists will be invited to comment on these experiences and share how they are are transforming their business to deliver the next-generation experience.
6:15PM - 6:45PM
Fireside Chat: Foundations for Success
Incisiv will share key business capabilities that retailers and brands need to design and deliver such experiences. Panelists will be invited to comment on what key capabilities they see as foundational to success.
