Market Research
2026 Strategic Mobility Outlook:
The Third Wave of Enterprise Mobility
Q4, 2026
Enterprise mobility is entering its third wave. Access put connected devices in frontline workers' hands, and utility moved core workflows onto them. Now intelligence asks the device to interpret, assist and act while work is underway. Yet most organizations are preparing for AI before they have deployed it. The next device refresh will decide whether their portfolios can keep up.
The 2026 Strategic Mobility Outlook, developed by Incisiv in partnership with Verizon Business and Google, draws on a survey of 322 executives across healthcare, manufacturing and retail. It quantifies the time mobile already returns to frontline workers each week, tracks how AI is reshaping device selection and ownership, and pinpoints where devices and networks fall short. The report closes with a practical framework for building a value case strong enough to carry the next refresh.
FOUR KEY B2C COMMERCE IMPERATIVES
Incisiv
Here’s a preview of the report. The full report is available for free download via the form below.
As consumers continue to reshape their expectations,
enterprises must contend with a uniquely challenging landscape.
The consumer technology landscape is forever changing.
From Pinterest to TikTok, WeChat to Instagram, new experiences can rapidly gain consumer adoption and relevance.
From augmented reality to voice, smartwatches to chatbots, consumers are constantly embracing new interaction paradigms.
Commoditized convenience is eroding loyalty and margin.
Consumers expect convenience. If you can't deliver it, they'll go elsewhere - e.g. next day shipping becoming the new standard.
Walmart will reportedly lose USD 1 billion on eCommerce revenue of USD 21 billion this year as it faces challenges in its bid to complete against Amazon – from trouble integrating its DNVB acquisitions to impact on margin from its next-day delivery operations.
Consumers value experiences that are curated to fit their lives better.
They want to engage, be served, and transact at their time, their pace, their place. They have little patience, infinite choice and the freedom to swipe left at the slightest hint of friction.
