The digital maturity benchmark service will provide ongoing assessments into which buying journey attributes retailers to deliver customer value.

data

Depth of Data:
Benchmark of 175+ Digital Maturity Attributes in each of five retail segments (Apparel, Convenience, Grocery, Specialty, Restaurant).

analysis

Recency of Analysis:
Ongoing assessments (2x/year) of the top 200 US and top 75 European retail and restaurant chains with detailed leader / laggard indexes.

insights

Customized Insights:
Dedicated member walkthroughs of data with Incisiv analyst and tailored recommendations.

customized insights

Contextualized Shopper Insights:
Industry benchmark data will be cross referenced with shopper data to weight attributes based on their priorities.

Value Delivery All Year Long

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Understand retailers’ current digital commerce maturity across customer journey stages and impact on conversion.

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Understand which retailers and restaurants are leading their respective segments and see which companies are advancing their digital maturity and who is not.

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UNCONFERENCE STORE TOUR

Get insights into how digital maturity is impacting the overall performance of retailers and restaurants.

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See where you stack up against industry leaders, and identify where your desktop and mobile experience is deficient.

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ATTENDEES

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Learn key drivers of digital maturity across the stages of the buyer journey.

Incisiv’s Digital Commerce Maturity Benchmark Methodology.

Benchmark methodology

Top 200

US retailers sites

8

retail segments

250+

attributes across customer journey stages

100,000+

data points

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Correlated attributes with:

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Site traffic

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Conversion rate

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Time spent on site

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Average order value

Note: We have a similar digital commerce benchmark for ‘Consumer Brands’ built on 100 sites on 150+ attributes covering key segments such as ‘food and beverages’, ‘household and personal care’, ‘tobacco and related products’, ‘drugs’ and ‘electronics / consumer durables’.

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