Digital Commerce Maturity Subscription

The consumer industry’s first and most robust digital maturity benchmark service will offer enterprises ongoing insights into best-in-class digital experiences and ongoing assessments into how the shopper journey is evolving.
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The digital maturity benchmark service will provide ongoing assessments into which buying journey attributes retailers to deliver customer value.

data

Depth of Data:
Benchmark of 175+ Digital Maturity Attributes in each of five retail segments (Apparel, Convenience, Grocery, Specialty, Restaurant).

analysis

Recency of Analysis:
Ongoing assessments (2x/year) of the top 200 US and top 75 European retail and restaurant chains with detailed leader / laggard indexes.

insights

Customized Insights:
Dedicated member walkthroughs of data with Incisiv analyst and tailored recommendations.

customized insights

Contextualized Shopper Insights:
Industry benchmark data will be cross referenced with shopper data to weight attributes based on their priorities.

Value Delivery All Year Long

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Understand retailers’ current digital commerce maturity across customer journey stages and impact on conversion.

2021 omnichannel leaderboard

Understand which retailers and restaurants are leading their respective segments and see which companies are advancing their digital maturity and who is not.

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UNCONFERENCE STORE TOUR

Get insights into how digital maturity is impacting the overall performance of retailers and restaurants.
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See where you stack up against industry leaders, and identify where your desktop and mobile experience is deficient.

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ATTENDEES

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Learn key drivers of digital maturity across the stages of the buyer journey.

Incisiv’s Digital Commerce Maturity Benchmark Methodology.

Benchmark methodology

Top 200

US retailers sites

8

retail segments

250+

attributes across customer journey stages

100,000+

data points

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Correlated attributes with:

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Site traffic

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Conversion rate

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Time spent on site

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Average order value

Note: We have a similar digital commerce benchmark for ‘Consumer Brands’ built on 100 sites on 150+ attributes covering key segments such as ‘food and beverages’, ‘household and personal care’, ‘tobacco and related products’, ‘drugs’ and ‘electronics / consumer durables’.

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