eBook
Why Inventory Visibility is Central to the Future of Store Experience.
Q4, 2019
Retailers are transforming stores to be hubs of experience, convenience and service. However, their success rests squarely on a foundational capability that powers all their current and future priorities: the velocity, veracity and viability of their inventory data.
WHY INVENTORY VISIBILITY IS CENTRAL TO THE FUTURE OF STORE EXPERIENCE
Incisiv
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This eBook is based on insights from a global survey of retail industry executives conducted by Incisiv for Google.
123 respondents.
equally distributed across big box and department stores, apparel, specialty and grocery retail.
61% from 
39% from 
Director or above roles
Above $1B annual revenue
We are in a retail renaissance.
Both digital upstarts and incumbent retailers are re-imagining stores as hubs of experience, convenience and service.
Experience.
Immerse shoppers in the brand, and engage and delight them to convert brand loyalty into brand love. Shoppers seek:
- Authenticity of brand storytelling
- Immersive experiences that entertain
- The richness of digital in brick and mortar
- Stores that fit increasingly urban lifestyles
1 in 2
retailers say they primarily value stores as drivers of brand value.
Convenience.
Compete more effectively against convenience leaders such as Amazon by using stores to:
- Improve online order fulfillment speed
- Offer new fulfillment options to shoppers
- Ensure online to offline experience continuity
- Reduce friction from payment and checkout
76%
of retailers will increase the number of online orders their stores fulfill.
Service.
Go beyond a transactional relationship to better serve shoppers’ pre and post purchase journey through:
- Timely, empathetic assistance
- Personalized fit and style advice
- Relevant value-added services
- In-store self-service options
4 in 5
retailers plan to improve or increase in-store services in 2020.
Apparel and specialty retailers are experimenting with, and scaling, five unique store formats that deliver a combination of experience, convenience and service. These store formats are reshaping the future of brick and mortar retail.
The 3 New Dimensions of Retail Stores
Beyond just driving commerce, stores are now hubs of experience, fulfillment and service.
Store Operations to Store Transformation
Executing on this vision requires multi-functional integration and collaboration across the enterprise.
Inventory Visibility: The Connective Tissue
Store transformation is singularly dependent on the velocity, veracity and viability of enterprise inventory.
Prioritizing Technology Investments to Improve Inventory Visibility.
Using the cloud, mobility and artificial intelligence to improve inventory visibility.
