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WHY INVENTORY VISIBILITY IS CENTRAL TO THE FUTURE OF STORE EXPERIENCE

Retailers are transforming stores to be hubs of experience, convenience and service. However, their success rests squarely on a foundational capability that powers all their current and future priorities: the velocity, veracity and viability of their inventory data.

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Q4, 2019

This eBook is based on insights from a global survey of retail industry executives conducted by Incisiv for Google.

123 respondents.

equally distributed across big box and department stores, apparel, specialty and grocery retail.

61% from USA, flag, Incisiv

39% from Europe, flag, Incisiv

Chart, Incisiv
Director or above roles

Chart, Incisiv
Above $1B annual revenue

We are in a retail renaissance.

Both digital upstarts and incumbent retailers are re-imagining stores as hubs of experience, convenience and service.

Experience.

Immerse shoppers in the brand, and engage and delight them to convert brand loyalty into brand love. Shoppers seek:

  • Authenticity of brand storytelling
  • Immersive experiences that entertain
  • The richness of digital in brick and mortar
  • Stores that fit increasingly urban lifestyles

1 in 2

retailers say they primarily value stores as drivers of brand value.

Convenience.

Compete more effectively against convenience leaders such as Amazon by using stores to:

  • Improve online order fulfillment speed
  • Offer new fulfillment options to shoppers
  • Ensure online to offline experience continuity
  • Reduce friction from payment and checkout

76%

of retailers will increase the number of online orders their stores fulfill.

Service.

Go beyond a transactional relationship to better serve shoppers’ pre and post purchase journey through:

  • Timely, empathetic assistance
  • Personalized fit and style advice
  • Relevant value-added services
  • In-store self-service options

4 in 5

retailers plan to improve or increase in-store services in 2020.

Apparel and specialty retailers are experimenting with, and scaling, five unique store formats that deliver a combination of experience, convenience and service. These store formats are reshaping the future of brick and mortar retail.

CHAPTER 1

The 3 New Dimensions of Retail Stores

Beyond just driving commerce, stores are now hubs of experience, fulfillment and service.

CHAPTER 2

Store Operations to Store Transformation

Executing on this vision requires multi-functional integration and collaboration across the enterprise.

CHAPTER 3

Inventory Visibility: The Connective Tissue

Store transformation is singularly dependent on the velocity, veracity and viability of enterprise inventory.

CHAPTER 4

Prioritizing Technology Investments to Improve Inventory Visibility.

Using the cloud, mobility and artificial intelligence to improve inventory visibility.