This is an executive summary report based on Incisiv’s State of the Industry Benchmark study focused on online ordering in grocery, commissioned by AT&T.
respondents via a quantitative survey.
data points from Incisiv’s industry data pool.
Unless otherwise specified, all data cited in this report is from Incisiv’s “State of the Industry Benchmark: Online Ordering in Grocery” study.
Digital Drives Growth & Competitiveness
Online ordering is the next battleground for growth and customer relevance in the grocery industry. Online ordering is helping drive topline growth and improve competitive positioning for grocers.
The Digital Grocery Business Case
The margin per order for online grocery leaves little room for error, so the business case is built on generating value (attachment) beyond the original order and reducing cost of operations.
The 4 Imperatives for Digital Grocery Success
Real-time inventory visibility, empowered store associates and improved partner collaboration are key business capabilities for success in online grocery. And, the role of technology is to enable these through agility, intelligence and automation.