Incisiv logo
In partnership with Toshiba, logo

THE 5 STORE FORMATS RESHAPING APPAREL AND SPECIALITY RETAIL,

and what that means for the point-of-sale.

Incisiv logo Incisiv

Q4, 2019

We are in a retail renaissance.

Both digital upstarts and incumbent retailers are re-imagining stores as hubs of experience, convenience and service.

Experience.

Immerse shoppers in the brand, and engage and delight them to convert brand loyalty into brand love. Shoppers seek:

  • Authenticity of brand storytelling
  • Immersive experiences that entertain
  • The richness of digital in brick and mortar
  • Stores that fit increasingly urban lifestyles

1 in 2

retailers say they primarily value stores as drivers of brand value.

Convenience.

Compete more effectively against convenience leaders such as Amazon by using stores to:

  • Improve online order fulfillment speed
  • Offer new fulfillment options to shoppers
  • Ensure online to offline experience continuity
  • Reduce friction from payment and checkout

76%

of retailers will increase the number of online orders their stores fulfill.

Service.

Go beyond a transactional relationship to better serve shoppers’ pre and post purchase journey through:

  • Timely, empathetic assistance
  • Personalized fit and style advice
  • Relevant value-added services
  • In-store self-service options

4 in 5

retailers plan to improve or increase in-store services in 2020.

Apparel and specialty retailers are experimenting with, and scaling, five unique store formats that deliver a combination of experience, convenience and service. These store formats are reshaping the future of brick and mortar retail.

SHOWROOMS & SERVICE HUBS

Small store footprint

differentiated by new digital service experiences, limited yet curated inventory, and highly trained staff.

SELF-DRIVEN EXPERIENCES

Fast and efficient

store experiences driven by smart infrastructure and digital capabilities.

SHARED EXPERIENCES

Interactive concepts

bringing together communities of shoppers through experiences beyond the core of product.

MARKETPLACES & PLATFORMS

Retail-as-a-service

platforms that offer a mix of space, customer acquisition, technology infrastructure, analytics and services.

IMMERSIVE STORYTELLERS

Brand flagships

that drive authentic brand storytelling through digital physical fusion.

These new store formats mandate new customer and associate experiences that traditional point-of-sale hardware and software find difficult to enable effectively.

53%of retailers plan to add additional POS capabilities in 2019.

43%plan to replace their POS to improve checkout experience in the next 3 years.