ADAPTING TO THE "NEW NORMAL" CONSUMER BEHAVIOR
Lessons from the pandemic: How retailers can emerge stronger from the COVID crisis
Lessons from the pandemic: How retailers can emerge stronger from the COVID crisis
The COVID-19 pandemic is proving to be the ultimate stress test for retailers. This perfect storm of unpredictable demand, shuttered stores, diminished manufacturing capacity and uncertain shipping lead-times has dealt a body blow to the industry.
Consumer behavior has changed, perhaps irrevocably as a result of the pandemic and retailers and brands are trying to react at warp speed.
Adapting to this requires retailers to not just align investments to the “new normal'' customer behavior but more critically build the capabilities and organization muscle to track and react quickly to changes in customer behavior (demand shifts, appearances of new cohorts etc.). Agility of response in assortment, fulfilment, digital experience and marketing will be the key differentiator in the future.
As part of a series that addresses this knowledge gap in the industry, join us for an exclusive on-demand webinar to discuss:
- How has consumer behavior changed as a result of the pandemic?
- What does the retail experience of the future look like?
- What role will customer analytics play in experience design and evolution?
- Where should retailers and brands invest today?
As Attendees You Will Have the Opportunity to
Ask questions / chat freely with all other attendees
Be called up on video to share perspective
Win a prize if you catch enough Easter eggs
FEATURED SPEAKERS
NATALIE BROWN
Director, Brand & Customer Marketing
Sur La Table
JERRY STEPHENS
Head of Global Consumer
Outlier
GAURAV PANT
Chief Insights Officer
Incisiv
JENNIFER ELLARD
VP of Marketing
Outlier
