Retailers' digital sales experienced a once-in-a-generation increase due to the pandemic, as digital sales grew 3x-5x. However, this unpredictable and exponential growth has led to a manifold increase in business complexity.
Fluent Commerce, commercetools, and Contentstack commissioned Incisiv to assess the state of digital complexity in the retail industry across the U.S., U.K., France, and Germany.
The survey found that most brands feel inadequately prepared to deal with these new challenges. The survey also found that fewer than half of retailers believe they can effectively manage all aspects of their digital operations over the next twelve months.
In this webinar, Incisiv, Fluent Commerce, commercetools, and Contentstack will discuss the findings of the study and dig deep into areas of disconnect across the retail experience. Join us as we discuss: