Digital Complexity: Thriving in Unpredictable Times
Incisiv’s webinars offer plain-speak perspectives from industry experts and practitioners. Presented as a live “fireside chat”, the webinars offer a rare opportunity to learn from the successes and challenges of your peers.
Featured Speakers
Michael Scholz
VP Product & Customer Marketing
commercetools
Nicola Kinsella
SVP Global Marketing
Fluent Commerce
Jasmin Guthmann
Head of Corporate Communications
Contentstack
Gaurav Pant
Chief Insights Officer
Incisiv
Shoppers still value the immediacy, speed and convenience stores offer, but they must feel safe doing so.
100%
of shoppers miss the instant gratification of store purchases.
Speed of checkout
of an in-store purchase is the most important factor for shoppers behind safety.
For 88%
of shoppers, same day need of product is the top motivation for visiting stores.
28%
plan to increase in-store shopping over the next 6 months.
Returning an item
to the store is the 2nd biggest motivator for future store visits (behind same-day need).
Speed of pick-up
of a BOPIS or curbside order is "very important" for 84% of shoppers.
An Incisiv Webinar
From Curbside to Returns Optimization:
How Customer Experience Leaders are Accelerating Omnichannel Transformation
In partnership with 
9 am PST / 12 pm EST
Incisiv’s webinars offer plain-speak perspectives from industry experts and practitioners. Presented as a live “fireside chat”, the webinars offer a rare opportunity to learn from the successes and challenges of your peers. The speakers include:
Featured Speakers
Jane Lilley
Senior Vice President - IT Solution Delivery, Digital & E-Commerce
Signet Jewelers
Varadheesh Chennakrishnan
Chief Information Officer | Information Technology | Supply Chain & Logistics
JOANN Stores
Kevin Reese
Market Leader, Consumer & Travel
IBM Sterling
Gaurav Pant
Chief Insights Officer
Incisiv
Retailers' digital sales experienced a once-in-a-generation increase due to the pandemic, as digital sales grew 3x-5x. However, this unpredictable and exponential growth has led to a manifold increase in business complexity.
Fluent Commerce, commercetools, and Contentstack commissioned Incisiv to assess the state of digital complexity in the retail industry across the U.S., U.K., France, and Germany.
The survey found that most brands feel inadequately prepared to deal with these new challenges. The survey also found that fewer than half of retailers believe they can effectively manage all aspects of their digital operations over the next twelve months.
Key Highlights:
- 69% of retailers will increase their online SKUs but only 43% stated they will be effective in managing that growth.
- Only 32% of retailers stated they will be effective in managing the variety of their digital assets.
- 42% of retailers stated their product catalog system won’t meet their needs.
- Only 35% of retailers believe they will be effective in managing the volume of their store fulfilled orders.
In this webinar, Incisiv, Fluent Commerce, commercetools, and Contentstack will discuss the findings of the study and dig deep into areas of disconnect across the retail experience. Join us as we discuss:
- What are the drivers of digital complexity?
- Can retailers and brands manage this increasing complexity?
- Which areas will be the toughest to manage?
- What capabilities do retailers and brands need to build?
- What are the quick wins that retailers can implement today to address complexity head-on?
Featured Speakers
Doug Brochu
CEO
Bridge Solutions Group Inc
Dave Weinand
Chief Customer Officer
Incisiv
Who Should Join
Incisiv's Digital Roundtables foster the sort of community, conversation and candor typically found on the sidelines of industry events and conferences.
Each Digital Roundtable is a private, invite-only video conference with a thoughtfully curated group of industry peers with shared challenges and priorities.
Peer-to-Peer Collaboration
Gain timely, invaluable peer insights on relevant themes and topics.
Straight Talk
Trusted, private collaboration with your peers address the key topics most relevant to the group.
Cross-Industry Learning
Avoid tunnel vision with perspective from your peers with similar challenges in adjacent industries.
Topical Fluidity
Our topic will be fluid and quickly hone in on what is most important to the group and their business as a priority to address.
Join us if these challenges or scenarios resonate, if you are re-imagining your customer experience for the next-normal, or if you are exploring order management solutions to help you be more innovative, agile and profitable.
