The COVID-19 pandemic has proven to be the ultimate stress test for retailers. The perfect storm of unpredictable demand, shuttered stores, diminished manufacturing capacity and inconsistent supply has creative massive disruption to the industry.
Further, both consumer and employee behavior have changed, perhaps irrevocably, and retailers must adapt processes to meet expectations.
Adapting to this new reality requires retailers to not only align investments to build the capabilities and organizational muscle to track and react quickly to changes in customer / employee behavior, but these capabilities must also focus on a factor that will be with us for the long term: safety and trust. Operational requirements have changed at all levels of the organization and retailers have new responsibilities that must be accounted for.
As part of a series that addresses this knowledge gap in the industry, join us for an exclusive live video webinar to discuss: