COVID-19 brought about unprecedented disruption across retail and restaurant businesses, forcing store closures, moving most of the businesses to digital channels and significantly altering consumer behavior. With 85% of the shopper journey now beginning online, digital is the entry point to more consumer experiences than ever before. For retailers and restaurants alike, this change in behavior has brought with it a new set of customer expectations with consumer loyalty increasingly difficult to earn.
Incisiv's Loyalty Program Index assesses top convenience chains, grocers and quick service restaurants on features and capabilities of their loyalty programs across three key areas - Enrollment, Structure and Features, and Ease of Use. The index is based on analyzing: 150 brands (Both website and apps assessed), 78 program features, 3 industries: Convenience, Grocery, Quick Service Restaurants.
In this interactive video webinar, join industry insights firm Incisiv along with experts from Casey’s Convenience Store, El Pollo Loco and Punchh as we discuss: