The 2025 Blue Yonder ICON conference was held in Music City - Nashville. This was apropos, as for the second year in a row, the executive team was all singing the same tune with their vision for managing domestic and global Supply Chains.

Clarity of purpose is a wonderful thing. To start with a core function that solves one of the most stubborn problems in retail, ensuring the right products are on the shelves, and building out tools to support that end across the entire value chain, provides a very real benefit to the industry.

At their annual user group conference, Blue Yonder presented a vision of a first-of-its-kind' enterprise supply chain platform' that will sit inside a data cloud.

In this blog, learn from leaders at Sur La Table and Chief Outsiders the importance of the right message and promotion in an era of uncertainty and fear.