Huma Zaidi

Huma Zaidi
Industry Analyst

Recent Posts

The Experience Imperative in Travel: From Recovery to Resilience

[fa icon="calendar'] Fri, October 24, '2025 / by Huma Zaidi

This blog explores how hospitality leaders can move from recovery to resilience by designing experiences that connect deeply and consistently with modern travelers.

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The Search Revolution: How Generative AI is Rewriting Customer Discovery

[fa icon="calendar'] Mon, October 13, '2025 / by Huma Zaidi

Generative AI engines are fundamentally reshaping how consumers discover products and services, making traditional SEO strategies obsolete overnight.

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The New CX Mandate: Why Personalization Has Become Table Stakes in Financial Services

[fa icon="calendar'] Mon, September 22, '2025 / by Huma Zaidi

Financial institutions can no longer compete on products alone, personalized customer experiences have shifted from competitive advantage to survival requirement in an AI-driven marketplace.

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The ROI of Enterprise 5G: Unlocking Retail and Supply Chain Value

[fa icon="calendar'] Fri, August 29, '2025 / by Huma Zaidi

Enterprise 5G strategies fail because they measure infrastructure costs rather than customer capture—the strategic blindness costing billions in market share.

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Scaling IoT Pilots: Retail's Path from Experiment to Enterprise-Wide Impact

[fa icon="calendar'] Tue, August 26, '2025 / by Huma Zaidi

Every retailer can pilot IoT—but scaling requires treating transformation as business evolution, not just technology deployment.

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