Huma Zaidi

Huma Zaidi
Industry Analyst

Recent Posts

AI and the Frontline Worker: Optimizing Operations and Experience

[fa icon="calendar'] Wed, January 07, '2026 / by Huma Zaidi

AI-powered inventory systems and unified workflows are transforming how frontline retail workers operate, driving growth while reducing attrition.

Read More [fa icon="long-arrow-right"]

The Experience Imperative in Travel: From Recovery to Resilience

[fa icon="calendar'] Fri, October 24, '2025 / by Huma Zaidi

This blog explores how hospitality leaders can move from recovery to resilience by designing experiences that connect deeply and consistently with modern travelers.

Read More [fa icon="long-arrow-right"]

The Search Revolution: How Generative AI is Rewriting Customer Discovery

[fa icon="calendar'] Mon, October 13, '2025 / by Huma Zaidi

Generative AI engines are fundamentally reshaping how consumers discover products and services, making traditional SEO strategies obsolete overnight.

Read More [fa icon="long-arrow-right"]

The New CX Mandate: Why Personalization Has Become Table Stakes in Financial Services

[fa icon="calendar'] Mon, September 22, '2025 / by Huma Zaidi

Financial institutions can no longer compete on products alone, personalized customer experiences have shifted from competitive advantage to survival requirement in an AI-driven marketplace.

Read More [fa icon="long-arrow-right"]

The ROI of Enterprise 5G: Unlocking Retail and Supply Chain Value

[fa icon="calendar'] Fri, August 29, '2025 / by Huma Zaidi

Enterprise 5G strategies fail because they measure infrastructure costs rather than customer capture—the strategic blindness costing billions in market share.

Read More [fa icon="long-arrow-right"]