Huma Zaidi

Huma Zaidi
Industry Analyst

Recent Posts

Unified Commerce in an AI World

[fa icon="calendar'] Mon, February 09, '2026 / by Huma Zaidi

Unified commerce built the infrastructure; AI makes it intelligent enough to actually work at scale.

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Synchronizing Data is Step One in Driving Supply Chain Excellence

[fa icon="calendar'] Fri, January 23, '2026 / by Huma Zaidi

The gap between supply chain investment and visibility isn't a technology problem, it's a synchronization problem, and the window to fix it is closing fast.

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AI and the Frontline Worker: Optimizing Operations and Experience

[fa icon="calendar'] Wed, January 07, '2026 / by Huma Zaidi

AI-powered inventory systems and unified workflows are transforming how frontline retail workers operate, driving growth while reducing attrition.

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The Experience Imperative in Travel: From Recovery to Resilience

[fa icon="calendar'] Fri, October 24, '2025 / by Huma Zaidi

This blog explores how hospitality leaders can move from recovery to resilience by designing experiences that connect deeply and consistently with modern travelers.

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The Search Revolution: How Generative AI is Rewriting Customer Discovery

[fa icon="calendar'] Mon, October 13, '2025 / by Huma Zaidi

Generative AI engines are fundamentally reshaping how consumers discover products and services, making traditional SEO strategies obsolete overnight.

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