In 2026, competitive advantage will shift from catalog breadth to intelligent orchestration, where AI transforms the endless aisle from inventory workaround into seamless journeys that anticipate customer needs before they're expressed.

In today's fast-moving markets, competitive advantage belongs to organizations that can eliminate friction between data and decision, transforming unified intelligence into coordinated action.

Retailers are moving beyond cloud adoption toward ecosystem-led execution, using partnerships to transform infrastructure scale into operational and customer impact.

Retail’s sustainability goals can’t be met without the cloud. A sustainable commerce cloud balances efficiency with impact, cutting carbon and costs in equal measure.

This blog explains why outdated catalog-based B2B commerce fails and how connected ecosystems unlock 20%+ conversion rates and enterprise scalability.