Bespoke three-phase campaign gives sponsors and exhibitors a way to cut through the noise before, during, and after retail's biggest week; including a feature spot on a Times Square billboard
NEW YORK, NY — Omni Talk, the retail media outlet run by retailers, for retailers, and Incisiv, a leading insights firm for consumer industry digital transformation, today announced a joint activation program built for solution providers sponsoring or exhibiting at NRF 2027: Retail's Big Show.
The program is designed to solve a major challenge every NRF exhibitor knows well: standing out and differentiating themselves from others at the show. Booth traffic, meeting requests, and delegate attention are hard-won at a show as large and crowded as NRF. The Omni Talk and Incisiv partnership gives vendors a coordinated way to leverage Incisiv's proprietary research and put their brand in front of an industry-leading audience well ahead of, during, and after the event.
The anchor of the program is a research study on one of eight themes that will detail the major trends facing the retail industry and what retailers are doing about them. That study is then activated through both Incisiv’s and Omni-Talk’s industry reach. That audience includes Omni Talk's 40,000+ newsletter subscribers spanning 80 of the top 100 U.S. retailers, more than 65,000 combined LinkedIn followers across Omni Talk and Incisiv, 250,000+ YouTube subscribers, and roughly 400,000 monthly podcast and video downloads.
“Retailers aren’t planning their NRF week months in advance the way exhibitors are. They’re heads-down through the holiday peak,” the companies noted in outlining the program. “The window to earn their attention opens the moment they’re back at their desks, and this program is built to own that window.”
The Value for Sponsors
For vendors investing in an NRF presence, the program offers a way to extend that investment well beyond the show floor, building awareness before delegates arrive, creating a standout, talked-about moment during the week, and sustaining visibility for weeks after the show closes. By pairing Incisiv's research credibility with Omni Talk's reach into senior retail, IT, and e-commerce decision-makers, sponsors gain a channel to be firmly on delegates' radars at every stage of NRF week.
Vendors interested in participating in the NRF 2027 activation program can learn more HERE. To access, just copy/paste this code: VGM2-FMMA-29YR
About Omni Talk
Omni Talk is the retail media outlet for retailers, written by retailers, delivering news, analysis, and commentary through its newsletter, podcast, YouTube channel, and social platforms.
About Incisiv
Incisiv is one of the leading insights firms for consumer industry digital transformation leaders, helping technology and industry firms turn market research into go-to-market strategy, sales enablement, and partner programs.
