Commerce architecture debates optimize for the wrong thing entirely. The only question that matters is whether your platform delivers outcomes or just complexity.
The Architecture Debate Is Costing You More Than You Think
[fa icon="calendar'] Tue, July 21, '2026 / by Huma Zaidi
Your Recommendation Engine Knows Your Subscriber. Your Content Operation Doesn't
[fa icon="calendar'] Tue, July 21, '2026 / by Huma Zaidi
Media and Entertainment platforms have world-class audience intelligence and content operations that were built for someone else's audience entirely.
What Your Retail Buyers Need to Do About Agentic Commerce And Where Your Go-To-Market Fits
[fa icon="calendar'] Thu, June 25, '2026 / by Huma Zaidi
The shift from conversion rate optimization to agent-readiness is an operational programme, not a marketing one, and technology companies that understand the difference will close faster.
Agentic Commerce Has Rewritten The Rules Your Retail Buyers Compete By
[fa icon="calendar'] Thu, June 25, '2026 / by Huma Zaidi
AI assistants are already directing high-intent shoppers, and most of your retail buyers have not yet defined what makes them eligible for the shortlist.
Coupa Goes All-In on Agentic: Key Takeaways from Inspire 2026
[fa icon="calendar'] Wed, May 27, '2026 / by Dave Weinand
At Coupa Inspire 2026, held May 11–14 at the ARIA Resort in Las Vegas, the company made its position unmistakably clear: Coupa is betting its future on agentic AI, and it wants to remove every barrier standing between its customers and adoption, including the one that makes CFOs most nervous: unpredictable compute costs.
