Generative AI engines are fundamentally reshaping how consumers discover products and services, making traditional SEO strategies obsolete overnight.
The Search Revolution: How Generative AI is Rewriting Customer Discovery
[fa icon="calendar'] Mon, October 13, '2025 / by Huma Zaidi
Shelf No Longer Sells: Why Digital Discovery Is Defining CPG 3.0
[fa icon="calendar'] Mon, October 13, '2025 / by Bill Little
The rules of consumer packaged goods are being rewritten. Products alone don’t sell anymore—experiences, data, and digital ecosystems do. This blog explores how CPG brands must rethink visibility, value, and velocity in a world where traditional shelf space no longer guarantees success.
From Chaos to Control: Rewiring MedTech Supply Chains for the Age of Precision
[fa icon="calendar'] Fri, October 03, '2025 / by Ashish Parshionikar
Legacy systems can’t keep up with MedTech’s fast, fragmented, and high-stakes supply chain. It’s time to move from resilience to precision, control, and agility.
The Future of Feeling Good: Entering a New Era of Personalization, Purpose, and Performance
[fa icon="calendar'] Sun, September 28, '2025 / by Neha Poal
The definition of beauty and wellness is being rewritten by younger, digitally native consumers who value personalization, evidence, and emotional alignment over hype. From notox and biohacking to AI-powered skincare and clean nutrition, this blog explores how the future of “feeling good” is being shaped by science, sustainability, and self-optimization.
The New CX Mandate: Why Personalization Has Become Table Stakes in Financial Services
[fa icon="calendar'] Mon, September 22, '2025 / by Huma Zaidi
Financial institutions can no longer compete on products alone, personalized customer experiences have shifted from competitive advantage to survival requirement in an AI-driven marketplace.
