The future of retail media lies not in chasing last-click conversions, but in building lasting brand loyalty through full-funnel measurement and strategic collaboration.

AI is transforming retail by driving real gains in conversion, loyalty, and operational efficiency across digital and physical channels.

Transparency is now the defining competitive edge in retail supply chains, driving ESG compliance, trust, and up to 20% cost savings.

This article builds upon some of the themes heard at last month's World Retail Congress in London and explores how harnessing AI can help overcome supply chain challenges and drive smarter, more sustainable retail operations.

The 2025 Blue Yonder ICON conference was held in Music City - Nashville. This was apropos, as for the second year in a row, the executive team was all singing the same tune with their vision for managing domestic and global Supply Chains.