Is Best Buy Fumbling its Appliances Opportunity?

[fa icon="calendar'] Mon, April 10, '2017 / by Giri Agarwal

A less than stellar customer experience led me down a rabbit hole, at the other end of which emerged a barrel staring Best Buy in the face.

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7 Disruptive Categories of the Eat-at-Home eCommerce Ecosystem

[fa icon="calendar'] Mon, April 10, '2017 / by Incisiv

The 7 types of players to watch as ecommerce penetration in the eat-at-home takeout foodservice category grows at an exponential rate.

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The Path-to-Purchase is dead - part 1

[fa icon="calendar'] Fri, April 07, '2017 / by Giri Agarwal

Consumers are more complex than a linear 4-step process. Retailers and brands must be smarter than to box shoppers, and their customer engagement strategy, into a decades old construct that no longer applies.

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A New Breed of April Fools

[fa icon="calendar'] Sat, April 01, '2017 / by Giri Agarwal

Founding a new business on the day the world is busy getting pranked is a masterstroke. Or, is it?

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Hello World

[fa icon="calendar'] Sat, April 01, '2017 / by Incisiv

An exciting new insights provider for consumer industries is born, and says its first words.

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