We recently published a Playbook that dives deep into Unified Rewards & Loyalty. One of the key components of the Playbook is "Next-Gen Rewards." This is where the future of customer loyalty is headed, and it's not just about points or discounts.

As B2B buyers’ expectations and behaviors change, enterprises have a tremendous opportunity to supercharge their commerce experience with convenience, innovation, and personalization.

Smart use of mobile technologies can help retailers make store managers and associates more efficient, effective and productive in performing both customer-facing and operational tasks. Our panel of experts bust 10 myths that may prevent retailers from realizing these benefits.

Your consumers crave the richness of digital in-store. You throw the technology kitchen sink at the store. What could go wrong? Everything.

And other thoughts from SAP’s Industry Analyst Base Camp.